Brand Activation
Barcardi
Project Overview
Barcadi Sales Activation Campaign
Full Story
The campaign was aimed to introduce a mind shift on the Bacardi Drinking culture and consumption habits of cocktails to that of taking Bacardi by the bottle in the Kenyan market.
The KPIs was to push bottle sales by educating the consumers on the Bacardi-2-3 perfect serve in the Modern & Traditional Off Trade, Sampling of the different varieties after consumer profiling with Nairobi & Mombasa as Key Influencer Hubs.
With 20 activation sites per weekend, daily targets of 10 Bottles per outlet per activations were surpassed.
Project Gallery
Project Details
Client
Barcardi
Location
Barcardi • Kenya
Category
Brand Activation
Year
2022
Tags
Brand ActivationInstore ActivationField MarketingExperiential Marketing
Related Projects
Explore more of our work in Kenya
Event Management
HP Future Ready with Kenya: Empowering Partnerships, Inspiring Innovation
HP
Event Management
HP Future Ready with Kenya: Empowering Partnerships, Inspiring Innovation
Event Management
Computerways Customer Event
HP
Event Management
Computerways Customer Event
Event Management
HP-Safaricom Workshop and MOU signing
HP-Safaricom
Event Management