From AR Pop-Ups to Hybrid Events: Top Experiential Marketing Trends in Africa 2025
Introduction: Meeting the Experiential Challenge Imagine a pan‑African beverage brand pouring millions into live roadshows across Nairobi, Lagos, and Johannesburg only to find mi
Expanding East African Footprint: Brandlife Marks Major Milestone in Ethiopia
BrandLife, a leading event-driven marketing and engagement agency, has marked a significant milestone in its East African expansion with its inaugural event in Ethiopia. Held at th