Desperados is the world’s first tequila-flavoured beer, a premium choice that serves as an alternative to spirits, but also a product that transcends the standard beer packaging.
Desperados is a pale lager beer that is flavoured with tequila and has an alcohol content of 5.9%. It is brewed by the Fischer Brewery, which is based in France. The beer is now sold in more than 50 countries around the world, including Nigeria.
In order to create awareness of the product in Nigeria, Brandlife Limited created ambience using in-bar activations across Nigeria where consumers can try the beer for themselves.
The activation was created following market research conducted in Nigeria that indicates how millennials love beer from around the world but struggle to access it at bars due to a lack of variety and availability. The bar activations were designed to make consumers taste their first bottle of Desperados while experiencing a chilled time out at a bar.
June 22, 2022
