Introduction To Reckitt Africa

• Reckitt is a household consumer brand name – known to the world as an umbrella that oversees the most loved and trusted hygiene, health and nutrition brands with a singular purpose to protect, heal and nurture a cleaner, healthier world.
• In Nigeria, over the past decades Reckitt has been instrumental to some key social impact activities to drive better health and hygiene such as – The Dettol School Hygiene Program, The Dettol Hygiene Quest, Harpic Open Defecation Free Campaign and Mortein Fight to End Malaria Campaign.

RECKITT SOCIAL IMPACT STAKEHOLDERS’ DINNER EVENT

The Task

• Effectively organize the event to ensure an unforgettable experience and in addition, ensure that the message of Reckitt’s social impact activities in health and hygiene are properly illustrated through branding and event set up elements.

Guest Categories

• Lagos State Governor
• Reckitt Top Leadership
• Key Government Officials
• Reckitt Distributors
• Internal Stakeholders
• Members of the press

Strategies Implemented

• Ideal Venue Selection – An event of this scale needed to be executed at the right venue and for this, the Grand Ballroom at Eko Hotels & Suites was engaged and used.
• Branding & Visibility – The branding and visibility elements employed for the event set up intentionally showcased visuals from Reckitt’s social impact activities and colours of the brand as well as key SDG goals.
• Adequate Guest Management – Efficient management of the overflow of 120 guests initially planned for – the spill over was well managed in a way that did not obstruct the flow of activities.
• Airtight Security & Emergency Services – Relevant high level security agencies and emergency services were stationed at the venue because the Lagos state Governor was billed to attend the event as well as Reckitt’s Global CEO who was visiting the Nigeria market for the first time.
• Publication & Awareness – The members of the press present played a role on amplifying the event as it was going on and publishing news stories post-event.
• Entertainment – The MC – Ayo Mairo-Ese, the life band – Platinum Sound and the dance crew – Dreamcatchers (a group of young talented kids) at different points during the event maintained an electric atmosphere through their various performances.

Results

• Attendance – Achieved 105% of planned attendance
• Rewards – As part of the event, some of the key social impact partners were awarded grants as support to carry on the social impact agenda – a cleaner, healthier Nigeria.
• Event Experience – The Reckitt team and guests in attendance expressed deep satisfaction with the overall event experience verbally and formally
• Referrals – As a result of a successful event execution, we got referrals for more activities from some of the guests in attendance.

The Social Impact Stakeholders’ Dinner was a testament to Reckitt’s commitment to public health, stakeholder collaboration, and long-term impact in Nigeria. With high-level guests including the Lagos State Governor and Reckitt’s global leadership, the event successfully elevated the brand’s social impact narrative while strengthening key institutional relationships.

This experience was brought to life by Brandlife Nigeria, Reckitt’s experiential marketing agency, headquartered in Lagos. The agency led the full-scale planning and execution—ensuring high-level security, impactful branding, seamless guest flow, and a premium experience across every touchpoint. The evening’s execution, which earned formal commendations and direct referrals, reaffirmed Brandlife’s capacity to manage government-level, multi-stakeholder engagements with excellence.

With operations extending into East Africa via Brandlife Kenya, the agency continues to support brands like Reckitt in delivering powerful, socially relevant experiences across multiple African markets. Brandlife’s regional presence ensures consistent brand storytelling and executional excellence from Lagos to Nairobi and beyond.