Brandlife Nigeria Reaffirms Award‑Winning Status With Triple Bronze at EXMAN Awards 2025
Lagos, Nigeria — 29 July 2025 Brandlife Nigeria, a trailblazer in experiential and digital marketing across Africa, has once again cemented its reputation as an industry leader,
Experience Africa: Overcoming Obstacles and Seizing Experiential Marketing Opportunities in Nigeria & Kenya
Introduction In today’s rapidly evolving African market, experiential marketing has emerged as a powerful way for brands to forge authentic connections with consumers. By blendin
From AR Pop-Ups to Hybrid Events: Top Experiential Marketing Trends in Africa 2025
Introduction: Meeting the Experiential Challenge Imagine a pan‑African beverage brand pouring millions into live roadshows across Nairobi, Lagos, and Johannesburg only to find mi
Brandlife Kenya: Inside Our Nairobi Office, Vibrant Culture & Milestones
Why Brandlife Kenya Matters Brandlife has always been at the forefront of experiential marketing, creating memorable brand experiences that connect deeply with audiences. We celebr
5 Top Technology Trends Transforming Experiential Marketing
Imagine attending an event that doesn’t just entertain you—it senses your mood to craft an experience uniquely tailored to your emotions. In 2015, Sony Music executed a strange
Top 5 Brand Activation Mistakes to Avoid
Imagine spending weeks planning the perfect birthday party—sending out invites, decorating, and preparing the best food—only to discover you forgot to order a birthday cake! He
Virtual or In-Person? Choosing the Right Event Strategy
In the dynamic landscape of event marketing, one question often emerges: Should our event be virtual or in-person? The answer lies within your campaign objectives. Understanding
How to Plan Brand Activations That Captivate Your Target Audience
Brand activations are powerful experiential marketing initiatives designed to engage consumers directly, turning passive spectators into active participants. Unlike typical demonst
What is Brand Activation In The Digital Era?
Brand activation occurs when businesses utilize creative strategies to create awareness, form connections and create lasting experiences with your target audience. – Tunde Br
Event Marketing 101: The Ultimate Event Marketing Checklist
Picture this: You’re at a lavish wedding reception, the air filled with elegance, laughter, and the promise of something sweet. The only thing that could make this celebr