Brandlife Nigeria Reaffirms Award‑Winning Status With Triple Bronze at EXMAN Awards 2025
Lagos, Nigeria — 29 July 2025 Brandlife Nigeria, a trailblazer in experiential and digital marketing across Africa, has once again cemented its reputation as an industry leader, clinching three Bronze
The agency’s hallmark creativity and performance‑driven approach were recognised in three highly competitive categories:
- Best Shopper Activation (Modern Trade)
- Best Use of Digital in an Activation
- Best Activation of a Sporting Event
Two of the Bronze awards celebrated the high‑impact “Mega Easter Rush” campaign, executed at Mega Plaza, Lagos, in April 2023. This vibrant, multichannel activation seamlessly blended digital and on‑site experiences through influencer engagement, trending hashtags, and targeted online ads. In‑store, shoppers were captivated by live raffle draws and exclusive offers—positioning Mega Plaza as the ultimate Easter shopping destination while driving measurable footfall and brand affinity.
The third Bronze award honoured Brandlife’s innovative execution of the HP × Real Madrid partnership unveiling, winning in the Best Activation of a Sporting Event category. Tasked with localising a major global collaboration, Brandlife orchestrated an emotionally charged, football‑themed experience that resonated deeply with Nigeria’s football‑loving audience. The event bridged passion and technology, sparking brand excitement and connecting HP’s cutting‑edge innovation to everyday Nigerian consumers in a culturally relevant way.
These latest accolades reaffirm Brandlife Nigeria’s position as a powerhouse in experiential marketing—one that consistently sets benchmarks for creative excellence, cultural intelligence, and business impact.
A Track Record of Excellence
- 2023: Named Experiential Marketing Agency of the Year at the Nigerian Marketing Awards, anchored by the success of the HP CISS Launch—a fully integrated 360‑degree campaign merging immersive live activations, engaging video content, and digital storytelling. The agency also secured two Bronze EXMAN Awards for Best Event (B2B) and Best Use of Digital in an Activation.
- 2021: Garnered four EXMAN Awards, including Gold for Best Trade Activation with the flawless execution of the Gulder Red Night Parties under the Nigerian Breweries brand. Additional Silver awards recognised Brandlife’s expertise in event execution and digital integration for the HP Elite Dragonfly launch and the HP Be Free to Create campaign.
About Brandlife
Headquartered in Lagos, Nigeria, with a regional presence through Brandlife Kenya Limited in Nairobi, Brandlife continues to redefine how brands engage African audiences. Through a unique blend of cultural insight, experiential strategy, and digital innovation, the agency delivers transformative campaigns across live events, retail activations, influencer marketing, and brand storytelling—building deep, emotionally resonant connections between brands and consumers.
Leave a comment: