How We Helped NEM Health HMO Win Hearts in Urban Nigeria

How We Helped NEM Health HMO Win Hearts in Urban Nigeria

As a subsidiary of NEM Insurance, NEM Health (HMO) offers personalized health plans with access to over 2,000 hospitals and 1,000 pharmacies, yet their digital visibility didn’t reflect the scale or value of their offering. They needed more than just awareness. They needed trust, engagement, and conversion.

Challenge

Before we stepped in, NEM Health was struggling to gain meaningful traction among health-conscious individuals and working-class families in Lagos and other key urban cities. Their message wasn’t landing, and service adoption was far below potential.

Strategies Implemented

We approached the challenge with clear priorities and precision:

  • Audit & Positioning: We conducted a full audit of their digital presence, assessing gaps in messaging, targeting, and creative consistency.
  • Social Media Content & Management: We revamped their content strategy—infusing it with relatable, educational posts that demystified health plans and HMO services.
  • Audience Targeting: We sharpened their ad targeting across Meta platforms to reach working professionals, parents, and SME owners in urban centers.
  • Creative Development: We produced scroll-stopping creatives for both digital use and offline channels like billboards, ensuring message continuity across touchpoints.
  • Influencer Strategy: We selected a smart mix of personalities—KieKie and Chef T as lead influencers, backed by Trumpeli and Gloria Babs as relatable nano-voices—to build emotional credibility and amplify word-of-mouth.

Why Brands Trust Brandlife Nigeria and Brandlife Kenya

At Brandlife Nigeria and Brandlife Kenya, we understand the complexities of scaling brands across diverse African markets. From Lagos to Nairobi, our teams blend local insights with global standards to deliver integrated marketing solutions that drive results. Whether it’s digital marketing, influencer strategy, or experiential activations, we partner with ambitious brands like NEM Health to turn ideas into outcomes.

Looking to build awareness, engage your audience, and boost ROI? Trust the agency that delivers measurable impact across West and East Africa.

Results

 In just 90 days, NEM Health’s visibility and brand equity saw a major lift:

  • 3M+ digital impressions
  • 300+ Marketing Qualified Leads (MQLs)
  • Consistent, high-performing engagement across social media

More importantly, their service adoption grew, and they now occupy a stronger position in the minds of urban Nigerians looking for reliable, accessible health plans.

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