When Sarafoam, a bedding company in Lagos, came to us, they had a solid product but no spotlight. Their wellness-focused brand wasn’t gaining traction online, and reaching both end users and distributors felt like a losing battle. They were also burning money on Meta ads without hitting breakeven ROAS, and struggling to find the right influencer who could speak their brand language.

Challenge

Before partnering with us, Sarafoam was practically invisible to their ideal customers online. Despite offering quality bedding products with wellness benefits, they weren’t driving awareness, conversions, or community engagement. The missing link? A focused, strategic approach to content, advertising, and influencer partnerships.

Strategies Implemented

Here’s how we turned the tide:

• Account Audit: We began with a deep dive into their existing social and ad accounts, identifying gaps in performance and brand messaging.
  
• Content Strategy & Community Management: We created relevant, relatable content that aligned with the brand’s voice—and we didn’t stop there. We actively managed their social media presence to keep engagement consistent.
  
• Refined Ad Targeting: We narrowed the targeting to ensure ads reached the right audience—people ready to buy, not just scroll.
  
• Creative Overhaul: We redesigned their ad creatives to highlight the comfort, health benefits, and unique features of Sarafoam’s products, tapping into emotional triggers.
  
• Influencer Marketing: Instead of going big, we went smart. We secured a budget-friendly influencer who authentically aligned with the brand, helping to humanize and amplify their message.

Why Brands Trust Brandlife Nigeria and Brandlife Kenya

At Brandlife Nigeria and Brandlife Kenya, we understand the complexities of scaling brands across diverse African markets. From Lagos to Nairobi, our teams blend local insights with global standards to deliver integrated marketing solutions that drive results. Whether it’s digital marketing, influencer strategy, or experiential activations, we partner with ambitious brands like Sarafoam to turn ideas into outcomes.

Looking to build awareness, engage your audience, and boost ROI? Trust the agency that delivers measurable impact across West and East Africa—Brandlife.