Heineken UEFA Euros 2020

Heineken has continued in its tradition to create even more engaging and exciting experiences for football fans around the world with the best entertainment in prestigious sports tournaments using its partnership as the official beer partner of UEFA EURO 2020.

Nigerian consumers and football fans were thrilled to have an unforgettable viewing experience at the exclusive Heineken Euros 2020 across different bar outlets in Lagos.  The UEFA EURO 2020 one-month-long football fiesta is in its 60th anniversary and was the exclusive beer partner of the tournament. The brand decided to leverage on this opportunity to achieve its objectives create even more engaging and exciting experiences for football fans around the world.

At Brandlife we owned the objectives of the Heineken brand and took the Euro experience to select bars to create memorable football moments with football lovers across Lagos, Nigeria.

The campaign highlights show how football can be so much better enjoyed alongside your rivals and with an ice-cold Heineken. The brand campaign positively celebrates fans coming back together again over a bottle of Heineken, with the campaign bringing to life relatable situations that rival football fans may experience during the tournament.

Brandlife was able to deliver a unique experience to football fans in Nigeria and reward consumers participation.

 

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