The campaign was aimed to introduce a mind shift on the Bacardi Drinking culture and consumption habits of cocktails to that of taking Bacardi by the bottle in the Kenyan market. The KPIs was to push bottle sales by educating the consumers on the Bacardi-2-3 perfect serve in the Modern & Traditional Off Trade, Sampling of the different varieties after consumer profiling with Nairobi & Mombasa as Key Influencer Hubs. With 20 activation sites per weekend, daily targets of 10 Bottles per outlet per activations were surpassed.
Client:
Barcardi
Location:
Kenya
Date:
April 25, 2022
