This is a Fortified, Aromatized Wine or Aperitif in the Kenyan Alcobev Market Space. The objective was to create awareness for the Martini Drinking culture & consumption habits to a drink of choice at any given moment in the Kenyan market. At Brandlife, our KPI was to push bottle sales by educating the consumers on the Martini & Tonic 50/50 perfect serve in the Modern & Traditional Off Trade, whilst sampling of the different varieties after consumer profiling.
Client:
Martini
Location:
Kenya
Date:
April 25, 2022
