SasaPay is an e-wallet mobile payment solution that is new in the Kenyan Market. It gives its users a refreshing approach to making seamless transactions in their everyday processes. Launching of SasaPay products & services, its features & benefits into the market. Engaging, converting through the downloads, registering of new clients into the SasaPay Ecosystem. On ground campaigns targeting to acquire the users at their place of convenience
Result: An average of 100,000 downloads per month ongoing with an expected viable conversion of 45% within 30 days (Mar-Apr 2022) of the activation.