Barcadi Instore Activation

BACARDÍ Rum ‘Do What Moves You’ campaign was activated across different stores in Nairobi, the campaign was set to amplify the exciting new creative direction for the rum brand.

BACARDÍ rum is the world’s most awarded spirit, with more than 900 awards for quality, taste, and innovation. With the BACARDI Rum, you can transport yourself to the crystalline seas, salty breezes, and sun-soaked shores of the Caribbean in your cup.

The BACARDI in-store activation was carried out by our team in Kenya and customers were thrilled with giveaways and a free bottle of coke when they purchased the BACARDI rum.

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