Field marketing team with shoppers

Field Marketing · Lagos · Accra · Nairobi

Put your brand in the right hands, in the right places, on the ground.

Your product does not sell from the warehouse. We take it to the streets, the stores, and the events where real buyers are — and we move it.

A great product loses when nobody sees it.

You have a strong product. But shelves are crowded, attention is short, and your competitors are already on the ground — in the stores, at the parks, in front of shoppers. If your brand is not physically present where people decide what to buy, you are not losing on quality. You are losing on presence. That is a fixable problem.

18+

years on the ground

650+

activations delivered

10M+

consumers reached

Trusted by HP, Heineken, Reckitt and Nigerian Breweries.

Field marketing that reaches buyers where they are.

We plan it, staff it, run it, and measure it. You get presence and sales data, not just activity.

  • Retail & in-store activation

    Your brand front-and-centre where people shop.

  • Roadshows & town storms

    Reach whole neighbourhoods and markets, fast.

  • Field sales & merchandising teams

    Trained people who sell and keep your shelves right.

  • Product sampling

    Put the product in the buyer’s hand.

  • Trade & channel marketing

    Win the distributors and retailers who stock you.

  • Retail audits & reporting

    Know what sold, where, and why.

You get a partner who shows up and delivers.

18 years, one standard.

We have run field campaigns across Nigeria and East Africa for the biggest brands on the continent.

People you can trust on your brand.

Our field teams are trained, supervised, and accountable — so your brand is safe in their hands.

Numbers, not guesses.

Every campaign comes back with real data: units moved, locations covered, shoppers reached.

Field Marketing

Ready to own the ground your buyers stand on?

Tell us your product and your market. We will show you how to reach it.

Request a proposal
Emotional moments from a consumer at the Goldberg WAFCON Afterglow Experience

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